Daimler stopped selling cars Maybach

Daimler stopped selling cars Maybach

3:04 PM  Exclusive cars News  1 comment

German automotive company Daimler has confirmed that the sale of brand models Maybach. Back in April, "Maybach" has announced discounts on cars of ultra-luxury in the amount of 100,000 dollars. According to some information, Daimler did not receive income from the Maybach in 2002.

According to the online edition of Evo, the company has extended Daimler latest price list Maybach marked "discontinued". As we have mentioned earlier, in April Maybach announced discount of 100 000 dollars on 57 sedans and 62. The cost of the first is from 376,300 up to 416,200 dollars, and the second cost between 427,700 to 467,600 dollars. Therefore significantly reduced the discount price models.

Some media reports claim that Daimler did not get as much profit from the Maybach in 2002. Big discounts are calculated on what fans of the brand quickly bought up the remains of cars before the liquidation brand. In 2011, the world has sold only 157 cars Maybach, although the plans concern was listed for sale not least 1500 copies. Recall that instead of Maybach, company Daimler will start producing luxury vehicles under the brand Mercedes-Benz on the platform S-class. These cars will compete with Bentley and Rolls-Royce. It is expected that the light will be seven different cars.

By the close of exclusive brand led several reasons. The main reason may perhaps be called retardation. While rivals and "relatives" in the face of the S-Class significantly renewed, receiving advanced powertrains and technologies, Maybach continued to be flashy and conservative, but not a brand new karom.

The company's management did not consider it necessary to refresh the brand: enter trendy and modern technology from the sphere of alternative propulsion systems, or at least put on a machine motors from family Bluetec, which are widely used for cars Mercedes-Benz. While the brand was selling between 150 and 300 vehicles per year, which is not enough even for such non-mass sector, Daimler paid more attention to more promising fronts: Cooperation with Mitsubishi and Chrysler, and the development of Smart.

Total Daimler Maybach izderzhal to more than 1 billion euros. Despite the fact that the prices of the cars themselves were varied in the range from 300 to 400 thousand euros (UK market), the automaker, according to estimates edition, losing on each machine the order of 330,000 euros.